Seventh Generation Dish Soap Review – Clarify Green

As we all know, many companies like to throw around buzz words like “green” and “natural” but what do they actually mean and are they substantiated by any third-party certifications? Time to examine Seventh Generation’s dish soap label claims.

Natural Dish Liquid 

The word natural is generally a non-regulated word that any company can throw on a product, so it doesn’t hold a whole lot of value, in my opinion. However, in this case, the word natural is backed by the USDA Certified Biobased Product label.

USDA Certified Biobased Product 

This label ensures that the product contains a USDA-verified amount of renewable, biological ingredients. 

The manufacturers of these products must test the biobased content at an independent, third-party laboratory.

Powerful Clean 

This is an unsubstantiated label claim. There is no scientific backing to support general claims such as this.

Safer Choice EPA Certified 

This is a third-party certification developed by the EPA (Environmental Protection Agency). Products must pass stringent criteria based on ingredients, product performance, pH, and packaging. Once a product meets the criteria, it is audited annually to ensure standards continue to be met.

0% Synthetic Fragrances, dyes, triclosan 

According to the ingredients list, all of the fragrances used are plant-based in origin. There are no dyes used, and appears to be triclosan (an antibacterial agent)-free as well.

A clean you can trust 

Normally, I would not put too much stock in such a blanket statement, but this seventh generation product is backed by something called Certified B Corporation.  To be honest, I was not sure what this meant, so I of course took to the internet to find out.

Certified B 

According to their website:

Certified B Corporations are businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. B Corps are accelerating a global culture shift to redefine success in business and build a more inclusive and sustainable economy.